A new bread brand that is dedicated to producing wholesome, delicious bread that you can feel good about eating.


Graphis New Talent Awards 2023

Silver | Branding System

Honorable Mention | Logo 

Honorable Mention | Brochure 

the challenge

To create a cohesive and visually appealing brand identity for Toastee that reflects the brand's warm, wholesome, and friendly personality, and communicates its commitment to sustainability, quality, and service.

the outcome

The Toastee logo is a unique and memorable design that combines the forms of a toaster and a bee to create a friendly and approachable brand identity. 

Brand Mission

At Toastee, we believe that good bread should do more than just fill you up. It should nourish your body, lift your spirit, and bring a smile to your face. That’s why we put so much care and attention into everything we do.

So when you bite into a slice of Toastee, you’re not just enjoying a delicious, wholesome product. You’re joining a community of people who share a passion for quality, sustainability, and good food. And that’s something to feel good about, every day.

Brand Positioning

From our sustainably grown wheat and responsibly sourced ingredients to our own mills and apiary, we take pride in every step of the process. We believe that by working directly with growers and producers, we can create a positive impact on the world around us.

Our bakers, farmers, and delivery drivers are all part of the Toastee family, and we treat them with the same care and respect as we do our customers. Because we believe that a happy, healthy team is the key to making great bread.


Using Format