A luxury hotel in downtown Austin that combines eccentricity with refinement, creating a truly unique and unforgettable experience for its guests.


Graphis New Talent Awards 2023

Silver | Branding System

Honorable Mention | Brochure 

the challenge

To fully embody its vision of being a vibrant and eccentric hotel that promotes passion and creativity, ZAZA needed a unique and memorable brand identity that would attract guests seeking an out-of-the-ordinary experience that stands out in the heart of downtown Austin.

the outcome

With a focus on creating an environment that is both refined and eclectic, ZAZA’s branding system incorporates a unique blend of geometric shapes and textures, creating a distinctive visual identity that captures the essence of the hotel’s atmosphere.

Using Format